7 steps for good social media optimization in 2018 which will lead 100% growth.
- Integrate Social into your Website
Social sharing tools should be integrated in your site architecture.
Include direct web links to your social media channels from your website
and from your social profiles back to your website. You can also add
social media sharing buttons to individual blog posts.
Links on social media are often considered higher-quality links
because social sites have a high web authority. Even if your Facebook
page is brand new, it’s likely to rank well in the SERP’s because of
Facebook’s overall high authority.
- Consistency is Key to SMO
Creating your social profile seems like a simple task, yet it’s one
of the first areas where businesses tend to fall short. Fill out the
profile information 100%. Search engines tend to favor profiles with
complete information available. It also creates a more professional
cohesive experience for others in your network, so all the contact
information in your social profiles should be exactly the same as they
are on your website.
- Align SEO keywords and Social Media
If you want to maximize exposure of your social media
profiles, keywords play a very strong role. In fact, if you’re not
optimizing your profiles correctly, you’re leaving money on the table
for your competitors. Structure your keywords and target key phrases
into your social profiles in a natural, non-spammy way. If you can
effectively use your keyword or phrase in your profile or page name, it
will help it rank better in keyword searches on Google and within the
social network search itself.
- Use Keywords in Your Posts
Keywords are important for your website, blog content, and ad
campaigns, so it should come as no surprise that keywords matter with
your social content, too. This also helps keep your content relevant to
your target audience.
- Be Social on Social Media
It’s called SOCIAL media for reason, duh! Social signals are an
important factor in SEO because search engines look at social signals
and factor in how often you’re posting, how many people interact with
you, and if there are social sharing elements available to website
visitors. Brands often forget that the purpose of these platforms
is to build relationships. It’s not a set and forget type of medium.
Get out there and participate in conversations, follow your customer
base, and share helpful content from both your website and other
relevant sites.
- Use Branded Cover Images.
I can’t stress the importance of always putting your best foot
forward and staying on brand. The cover image is typically the first
thing a user sees when he or she visits your page, and you want to give
them a good impression. Use this opportunity to convey your brand
messaging to your current and prospective followers/customers. Use
recommended size guides for each platform to ensure that your cover
image is formatted and displayed correctly, and always use professional
images that are relevant and memorable.
- Stay in Control
Lastly, never allow employees to use a personal e-mail address to
create or manage your brand social media accounts. Always use a company
controlled e-mail account. You can’t optimize an account you no longer
have access to due to employee turnover.
Social media can be one of your greatest assets for improving your
site’s organic search results if properly utilized. Following these 7
steps will help you make the most of your optimization efforts.
If you had tried this steps please comment below your reviews and also tell me what you are doing for good smo in 2018?
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